Impressed! Which is a rare feeling for me. I walked into my office this morning and discovered two very cool pieces of marketing on my desk. The first was this sort of Magic 8 Ball for Businesses and Organizations. Decisive is a new book by Chip and Dan Heath who also wrote Made to Stick and Switch – two incredible books that every leader needs to read.
Decisive is exactly what the title says… it helps people figure out who to make decisions effectively. In outlines wonderful tools that any group or organization can use. The Decisive Magic 8 Ball provides a wide variety of these principles and tools to help make decisions. Truly, from a marketing standpoint, this ball is MAGIC! What a cool toy and I got it for free!
The second piece of marketing that impressed me this morning was David Kinnaman’s new book You Lost Me. Packaging was tremendous. It included an invitation to a live signing event. I can sign up for the event via EventBrite.
This too was MAGIC! I disagree with Kinnaman on a lot of things – but his organization gets marketing. They do it really well.
Most churches, on the other hand, do NOT do marketing all that well. Obviously, there are some that do, but most do not. I think the reason is this – most churches forget that people need MAGIC. In a world full of advertising and messages, people want to enter into an experience that lifts them out of their lives, provides a message relevant to everyday life, and that provides them power and inspiration to go back to their lives with something they did not have before. In other words – M A G I C !
I had about 10 different tasks to do as soon as I arrived in the office – I put them all on hold to open these packages. What MAGIC will we allow people to experience so that they will put their lives on hold to hear about a life and world transforming message?